OVERVIEW product design
2023 - 2024
Ticketmaster
As a Product Design associate at Ticketmaster, I led end-to-end design projects, collaborating with cross-functional teams to enhance the purchase flow through user-centered, empathetic solutions.
During my internship at Ticketmaster, I was immersed in a dynamic environment where creativity and functionality converged to improve the user experience.
Collaborating closely with fellow designers and stakeholders, I had the privilege of tackling projects aimed at not only visually enhancing Ticketmaster's purchase flow but also deeply understanding and empathizing with fans encountering daily challenges while purchasing tickets. My responsibilities included managing the end-to-end design cycle for most projects and collaborating closely with relevant design, product, engineering, marketing teams and also leadership to align on final design decisions.
This journey enabled me to hone not just my technical skills, but also provided invaluable insights into the complexities of designing for a diverse audience. Above all, my time at Ticketmaster taught me the importance of empathy in design – understanding the user's journey and crafting solutions that resonate on a human level.
Timeline: July 2023 - July 2024
Tools: Figma, Miro, JIRA, Confluence, UserTesting, Adobe Suite.
work experience
Major Projects and timelines
While officially titled as an 'intern', my duties closely resembled those of an associate. I was fortunate to contribute to some remarkable and demanding projects, where I had the opportunity to take ownership.
BEST PART OF THE EXPERIENCE
Design summit, concerts and much more..
LEARNINGS SO FAR
Overall Reflections
Keep everyone in loop.
In my experience, I've learned that for a solution to truly succeed, it must undergo a rigorous process of creative thinking and discussion before it reaches the users. This journey involves engaging with diverse perspectives and navigating through differing opinions and arguments.
I came to a learning that not everyone thinks the same and that’s okay. Design is not a one-man job but rather a conglomeration of different mindset coming together to form a holistic solution that everyone are satisfied with.
Building these human connections lays the foundation for effective communication and ensures that the final solution resonates with all parties involved.
Being a generalist than specialist
At this stage of the career, it is essential to get ‘hands-on’ with end-to-end process of deriving outcomes.
My time at Ticketmaster was a hands-on journey, where I had the privilege of experiencing all aspects of design firsthand. From brainstorming sessions to implementation and testing, I got to witness how the team creatively tackled complex challenges.
This immersive experience not only enriched my skills but also taught me the value of empathy in design. It's these human connections and practical experiences that have shaped me into a more mature and empathetic designer as I continue to grow.
Trust yourself.
This lesson was incredibly challenging for me. When I first started, I struggled with imposter syndrome (still do to a certain extent). I constantly felt like everyone else was more skilled than I was, which made me reluctant to contribute my ideas.
My team, especially my manager helped me get through by pushing me and trusting me for my opinions and being more vocal.
This is the area that i am constant trying to push and keep improving in.
Ask a lot of ‘right’ questions.
‘To ask the right question is already half the solution of a problem.’ - Carl Jung.
I've been fortunate to witness how my design colleagues skillfully pose the 'right questions' during kickoff meetings with product teams. These questions delve deep into understanding the problem, project scope, and expectations.
It's fascinating to see how the choice of questions is pivotal in setting the direction for breaking down complex solutions into manageable tasks.
This is the area that i am continuing to work through everyday and growing upon.